Modern sneakerhead culture owes a tremendous debt to Nike, and the Dunk SB which was introduced in 2002.  Vice Magazine has produced a short documentary that pinpoints ground zero, the time when hype became real and shoes became grails.  With insights from collaborators like Keith Hufnagel, James Lavelle/UNKLE and Richard Mulder, it's an interesting look back.  

 

 

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