Luxury camera maker, Leica, will release the Sofort Instant Camera tomorrow. Priced at $315, it will easily be their most affordable camera. On release the Sofort will be available in 3 colors and use Fujifilm Instax Mini film. Looks like Lomography and Impossible Project won't have the instant film camera game to themselves anymore.
The Sofort will also feature dedicated accessories, such as straps, cases, photo albums and more.